The whole concept with Google Partners and Google Analytics is a long process but satisfying when you finally reach your certifications. I watched every video in the google analytics for beginners and took each assessment that consisted of about 10-15 questions each. I then received my certification in that department and moved onto the advanced google analytics academy. I did the same thing as I did with the beginners academy and got my certification in advanced google analytics. Now it was time to take the exam. It was 70 questions and only having 90 minutes to pass with an 80% or higher stressed me out. But, I did it!
Using Google Analytics helps you analyze visitor traffic and paint a complete picture of your audiences and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools. Learn what people are looking for and what they like. Use the resulting data to tailor your marketing and site content for maximum impact.
Due to the fact that Google Analytics helps your personal brand or website, including my own, this can also give you a boost of confidence knowing what your supporters like and what you need to change in order to be better. My personal brand is all about running and nutrition. Google Analytics shows you exactly how visitors are finding your website and how they are using it.
This powerful tool allows any ones brand to grow. You can see where people are dropping off from the website. For example, if there is a design problem that needs to be fixed you can tackle the problem quickly. You can also see what sources are bringing in not only the most traffic, but also the best customers. With my personal brand being unpopular, using this website could enhance and make my website more popular than ever before.
The skills that I gained from receiving my Google Analytics Certification and going through all of the assessments and really understanding all of the positive outcomes that come out of this website will hopefully help my personal brand prosper. The sections that I have under my belt is acquisition, audience, and behavior. The audience section in Google Analytics shows information all about your website visitors. With the acquisition section, it provides information about how people visit your website. Using the “all traffic” tab will help you accomplish this. Whereas the behavior section helps you understand how people are interacting with your website which helps you see which pages on your website are the most popular. Plugging in all of these tools into my personal brand will leave me better off with a great website.
Sklarski, M. (4/19/17). google analytics screenshot [screenshot]. https.//analytics.google.com
Sklarski, M. (4/19/17). google analytics academy screenshot [screenshot]. https://analytics.google.com/analytics/academy/